Every product, one tap from your brand.
We built B&M.ai end to end. Manufacturers register, add a product, get an AI-written consumer page and order pre-programmed NFC tags. Shoppers tap the label with any phone and land on the brand's page, and every tap is tracked back to the manufacturer.
- Client
- B&M.ai
- Rung
- Build AI systems and products
- Stack
- Multi-tenant SaaS, Claude, NFC redirector, tap analytics
- Status
- Live on the client's domain

Results, as published
- 1 tapFrom any phone, no app neededReal, as published
- <60 sAI-drafted product pageReal, as published
- 10Free pre-programmed test tags for new accountsReal, as published
- $0.20Per tag at volumeReal, as published
The label was the last part of the product the brand didn't own.
A shopper at the shelf has a phone in hand and no way to hear the brand's story. QR codes need framing and an explanation.
From sign-up to shelf in four steps.
Register and get a starter kit, add a product and let AI write the page, order tags, then watch the taps come in. One codebase serves every manufacturer as a tenant.
Built for a client, end to end.
Multi-tenant accounts, page builder, tag ordering, a redirector that resolves each tag, and analytics per batch and device.
Screens
Screens as published on the esipick.tech case study.

Scroll a real tap page 
From sign-up to shelf in four steps 
Pay for pages and tags. Nothing else.
What shipped
Built for a client, end to end.
- Multi-tenant accounts
- Page builder
- Tag ordering
- A redirector that resolves each tag
- Analytics per batch and device
See B&M.ai live.
There is no Esipick demo for B&M.ai. The product runs on the client's own domain.
Open B&M.ai ↗